Big 5 Leagues – 2024-25 Sponsorship Wrap Report Big 5 sports leagues (MLB, MLS, NBA, NFL, and NHL) combined to bring in over $8B in sponsorship revenue during their most recent seasons, marking another milestone for sports sponsorship. The NFL remains on top, surpassing $2.0B in sponsorship revenue for the […]
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Inspiro is a digital product agency that focuses on strategy and design.
Sponsorship Basics 8.14.24
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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.
This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.
WHY IEG?
We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor to tailor a solution to your goals.
2025 Tennis
Tennis Category Report – 2025 As the US Open heats up, so does the business behind the game. Since July 2024, U.S. tournaments have driven $205M+ in sponsorship spend, while the Grand Slams have topped $315M—with Emirates leading the way as the top sponsor. IEG’s latest report unpacks the brands […]
Read MoreConference & Meeting Packaging Best Practices
Conference, Trade Show, and Meeting Packaging Best Practices Many professional conferences, trade shows, and annual meetings focus on selling individual partnership assets from published menus. This sales strategy often results in significant unsold inventory, servicing challenges, and low average annual rights fees. If your professional event aims to increase revenue […]
Read More2025 Casinos
Casinos Category Report – 2025 Casinos are going all in on sports — and Caesars is leading the way. Investing more than $270M annually in sponsorship rights fees, the industry is placing major bets on official league-wide deals, venue naming rights, and team uniform placements to achieve key marketing and […]
Read MoreSpring 2025 Emerging Categories
8 Emerging Brand Categories Over the past few years, brand categories such as Affordable Sunglasses, Prebiotic Sodas, and Hot Chicken Restaurants have significantly increased their presence in traditional sports and entertainment sponsorship. Interested in learning more about key players in each category and their major sponsorship deals? If so, check […]
Read More2025 Insurance
2025 Insurance: Sponsorship Snapshot Insurance brands in the United States are spending over $675M annually on sponsorships. IEG’s latest report on this category highlights the most active brands, outlines which companies are investing the most money, and details the types of properties they are sponsoring, among other insights. To view […]
Read More2024-25 NHL Season
NHL 2024-25 Season – Sponsorship Snapshot Brands spent more than $1.64B sponsoring the NHL and its 32 teams during the 2024-25 season. The introduction of jersey patch placements in the 2022-23 season has significantly boosted the league’s sponsorship revenue. Notably, the 2024-25 season marks the first time that revenue from […]
Read More2025 MLB Season
2025 MLB Season Sponsorship Snapshot Brands spent more than $1.78B sponsoring the MLB and its 30 teams during the 2025 season. The introduction of jersey patch placements in 2023 has significantly increased team revenue, with only two teams lacking a jersey patch partner at the end of the 2025 season. […]
Read More2024 – 2025 NBA Season
NBA Season 2024-25: 2024 Sponsorship Snapshot IEG’s sponsorship report on the 2024-25 NBA Season highlighting the most active brands and market trends. To view the full Infographic, click the image below.
Read More2023 – 2024 NBA Season
NBA Season 2023-24: 2024 Sponsorship Snapshot IEG’s sponsorship report on the 2023-24 NBA Season highlighting the most active brands and market trends. To view the full Infographic, click the image below.
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