We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Esports Sector Update 2018

Download our just-published infographic on sponsorship activity in the esports industry and get a glimpse into the most active brands and categories. more

NFL Sponsorship Revenues reach $1.39 Billion for 2018-19 Season

Estimated sponsorship spending on the National Football league and its 32 teams rose 5.1% to $1.39 billion in the 2018-19 season, according to IEG research. more

Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.

Anheuser-Busch InBev dethroned PepsiCo. as the top sponsorship spender in the United States in 2017. Pepsi has held the top position in IEG’s Top Sponsors Report since 2008. more