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Resumption vs Reinvention

After months on pause due to COVID-19, live sports and entertainment events are making a gradual comeback, albeit under limited and challenging circumstances. While resumption is an important step, reconciliation and reinvention will be essential to achieve sponsorship industry recovery. more

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IEG Outlook 2020: Forecasting the Future of the Sponsorship Industry

As the leader in sponsorship intelligence, IEG surveyed industry decision makers who are responsible for buying or selling sponsorship to understand perceptions about spending, value reconciliation, partnerships and future challenges due to the COVID-19 pandemic. more

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NFL Sponsorship Revenue Exceeds $1.47 Billion during 2019-20 Season

Total sponsorship spending on the National Football League and its 32 teams exceeded $1.47 Billion in the 2019-20 season with nearly 1,500 existing partnerships and more than 350 new deals signed, according to sponsorship authority IEG. more