As the leader in sponsorship insights, intelligence, trends and training for the past three decades, IEG is uniquely positioned to help you navigate the unprecedented challenges our industry is facing and provide trusted guidance on how to move forward.
IEG Outlook 2020: Forecasting the Future of the Sponsorship Industry
As the leader in sponsorship intelligence, IEG surveyed industry decision makers who are responsible for buying or selling sponsorship to understand perceptions about spending, value reconciliation, partnerships and future challenges due to the COVID-19 pandemic. more
NFL Sponsorship Revenue Exceeds $1.47 Billion during 2019-20 Season
Total sponsorship spending on the National Football League and its 32 teams exceeded $1.47 Billion in the 2019-20 season with nearly 1,500 existing partnerships and more than 350 new deals signed, according to sponsorship authority IEG. more
Banking and Softdrink giants dominate Zoo & Aquarium Sponsorship
Soft drink giants Coca-Cola and Pepsi continue to be the top brands sponsoring zoos and aquariums in the United States. Among the 44 properties in IEG’s data set. more