WHO WE ARE
IEG is the leading authority in sponsorship consulting. We are the pioneers who laid the foundation for how sponsorship is understood and used today, but we will never rest on that. Trusted by buyers and sellers, IEG’s analytic rigor, historical expertise, and discipline inform decision-making so your sponsorship can perform at its highest level.
Our ADVANTAGE
Sponsorship marketing is our sole focus, and we have a deep knowledge of this unique channel. It is what we do every day. We place a critical emphasis on objectivity and we do not buy or sell sponsorships for our clients. Our impartial expertise is data-driven, insightful and actionable.
WHO WE ServE
IEG has been a strategic partner to all 4 corners of the sponsorship industry since 1983. Our data-driven approach and deep industry experience unlock the full potential of sponsorship marketing for both buyers and sellers.
Brands
Cultural Institutions
Sports & Entertainment
Associations & Non-profits
Partner with IEG to Answer Key Sponsorship Questions
Planning
IEG uses a number of data models and filtering approaches to determine the most productive territory for brands utilizing sponsorship. Whether you are a brand looking to enter a new space or a property looking to assess the value of an asset or how much sponsorship potential you possess, our planning tools are ready to deploy.
Contact IEG today to learn how we add more discipline to sponsorship planning activities.
Transacting
Once a rigorous and strategic planning approach has been developed, IEG ensures sponsorship transactions are completed transparently and productively. Our valuation expertise in the sponsorship marketplace is unmatched. From proposal POVs, to fully detailed valuations, negotiation support and commercial targeting, IEG will be at your side during the transaction phase.
Contact IEG today to see how working with us can save you time and financial resources through a strategic transaction approach.
Optimizing
Once a long-term sponsorship agreement is reached, the work is just beginning. IEG has worked with partners from all four corners of the industry on engagements meant to optimize the impact of a sponsorship through actionable changes from an asset and activation POV.
Contact IEG today to ensure your long-term partnerships are optimized and utilized to their intended potential.
Demonstrating
Sponsorship has long been perceived as a mix of art and science, sitting outside the traditional marketing mix. Unfortunately, the recipe stops there. In today’s economic climate, it has now become compulsory to confidently demonstrate how sponsorship is moving the needle for your brand and business.
Contact IEG today to explore the many ways sponsorship success stories can be constructed and told both internally, externally and with your partners.
Volume, Variance & Validity
10K+
Sponsorship Assets Reviewed Annually
75+
Categories of Sponsors/Properties
3rd Party
Truly Unbiased Counsel
WHAT CLIENTS SAY ABOUT US
“The project was challenging (in a good way), mind-provoking, and exciting to build out our sales approach. This should be a class in MBA programs around the country – Valuing and Selling Your Brand.”
Chad Hartman
Vice President, Development ・ USO
REACH OUT TODay
We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution to your goals.