Your trusted resource for navigating the complexities of sponsorship.
Why Choose IEG?
IEG is the leading authority in sponsorship consulting. While we are the pioneers who laid the foundation for how sponsorship is understood and used today, we will never rest on that. Trusted by buyers and sellers, IEG’s analytic rigor, historical expertise, and discipline inform decision-making so your sponsorship can perform at its highest level.
Our Advantage
Sponsorship marketing is our sole focus, and we have a deep knowledge of this unique channel. It is what we do every day. We place a critical emphasis on objectivity and we do not buy or sell sponsorships for our clients. Our impartial expertise is data-driven, insightful and actionable.
Partner with IEG to Answer Key Sponsorship Questions
Let’s work together.
• Justify sponsorship’s viability as a legitimate marketing channel
• Quantify sponsorship value in credible ways
• Craft a defensible business case for sponsorship investments
• Demonstrate how best-fitting sponsorships are sold and selected
• Prove sponsorship assets/rights generate maximum return
• Understand competitors’ activities to address strategic blind spots
• Negotiate fair agreements
Leverage Our Expertise
Reach out today. We will make a difference in your business.
Our sponsorship strategy begins with a consultation to tailor a solution to your goals.