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      • Step 5: Awareness is Just the Beginning
      • Step 6: Keep Score Along the Way: The Value of In-Deal Measurement
      • Step 7: Measuring Sponsorship Performance – How to Know Whether to Renew
      • Step 8: Reframing Renewals to Maximize Returns
      • Step 9: Renewing Smarter – How to Level Up Your Sponsorship

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    • Colleges & Universities
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  • Contact Us
  • Insights
    • Thought Leadership
      • Conference Sponsorship Best Practices
      • Spring 2025 Emerging Categories
      • Sponsorship Basics
      • Demystifying Sponsorship
      • The Sponsorship Lifecycle
    • End of Season Reports
      • 2025 MLB Season
      • 2024-25 Big 5 Wrap-Up
      • 2024 – 2025 NHL Season
      • 2024 – 2025 NBA Season
      • 2024 – 2025 NFL Season
      • 2024 MLS Season
      • 2024 MLB Season
      • 2023 – 2024 NBA Season
    • Category & Property Trends
      • 2025 Music Festivals
      • 2025 Insurance
      • 2025 Casinos
      • 2025 Tennis
      • 2025 Airlines
      • 2024 Museums
      • Cause Organizations
      • Zoos & Aquariums
    • Sponsorship Deals to Know
    • 9 Steps to Successfully Execute a Sponsorship
      • Step 1: Ensure the Sponsorship is a True Fit
      • Step 2: Preemptively Mitigate Sponsorship Risk
      • Step 3: Negotiation Prep To Maximize ROI
      • Step 4: Sponsors Must Do Their Share to Maximize Performance
      • Step 5: Awareness is Just the Beginning
      • Step 6: Keep Score Along the Way: The Value of In-Deal Measurement
      • Step 7: Measuring Sponsorship Performance – How to Know Whether to Renew
      • Step 8: Reframing Renewals to Maximize Returns
      • Step 9: Renewing Smarter – How to Level Up Your Sponsorship

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Inspiro is a digital product agency that focuses on strategy and design.

Sponsorship Basics 8.14.24

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Our Philosophy

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Services

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WHY IEG?

We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor to tailor a solution to your goals.

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March 2026 New Deals

by Megan McGinnis April 9, 2026 in Sponsorship Deals to Know

16 Major New Sponsorship Deals to Know – Announced in March of 2026 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

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February 2026 New Deals

by Megan McGinnis March 16, 2026 in Sponsorship Deals to Know

16 Major New Sponsorship Deals to Know – Announced in February of 2026 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

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January 2026 New Deals

by Megan McGinnis February 5, 2026 in Sponsorship Deals to Know

16 Major New Sponsorship Deals to Know – Announced in January of 2026 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More

December 2025 New Deals

by Megan McGinnis February 5, 2026 in Sponsorship Deals to Know

8 Major New Sponsorship Deals to Know – Announced in December of 2025 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More

November 2025 New Deals

by Megan McGinnis December 10, 2025 in Sponsorship Deals to Know

16 Major New Sponsorship Deals to Know – Announced in November of 2025 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More

May 2025 New Deals

by Megan McGinnis November 20, 2025 in Sponsorship Deals to Know

12 Major New Sponsorship Deals to Know – Announced in May of 2025 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More

June 2025 New Deals

by Megan McGinnis November 20, 2025 in Sponsorship Deals to Know

12 Major New Sponsorship Deals to Know – Announced in June of 2025 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More

July 2025 New Deals

by Megan McGinnis November 20, 2025 in Sponsorship Deals to Know

16 Major New Sponsorship Deals to Know – Announced in July of 2025 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More

August 2025 New Deals

by Megan McGinnis November 20, 2025 in Sponsorship Deals to Know

16 Major New Sponsorship Deals to Know – Announced in August of 2025 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More

September 2025 New Deals

by Megan McGinnis November 20, 2025 in Sponsorship Deals to Know

16 Major New Sponsorship Deals to Know – Announced in September of 2025 This article originally appeared on the IEG LinkedIn Page. To view the original post click here To view the full report, scroll through the PDF below.

Read More
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