Conference, Trade Show, and Meeting Packaging Best Practices Many professional conferences, trade shows, and annual meetings focus on selling individual partnership assets from published menus. This sales strategy often results in significant unsold inventory, servicing challenges, and low average annual rights fees. If your professional event aims to increase revenue […]
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Spring 2025 Emerging Categories
8 Emerging Brand Categories Over the past few years, brand categories such as Affordable Sunglasses, Prebiotic Sodas, and Hot Chicken Restaurants have significantly increased their presence in traditional sports and entertainment sponsorship. Interested in learning more about key players in each category and their major sponsorship deals? If so, check […]
Read MoreDemystifying Sponsorship
Sponsorship is a strategic alliance between a brand and a property, such as a team, event, or cause. This partnership offers mutual benefits. For brands, sponsorship provides a platform to reach a targeted audience, enhance brand image, and increase brand awareness. Properties benefit from additional revenue streams, increased visibility, and […]
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What is Sponsorship? At its core, sponsorship is a mutually beneficial alliance between two parties: the sponsor (a brand or company) and the sponsoree (an event, team, or individual). The sponsor provides financial or in-kind support in exchange for specific rights and benefits. Why Partner Up? Sponsorship offers a unique […]
Read MoreThe Sponsorship Lifecycle
Sponsorship is a dynamic process that unfolds in stages, from initial conception to potential renewal. Understanding this lifecycle is crucial for maximizing the benefits of a partnership. The journey begins with identifying clear objectives for the brand and the property. Once goals are defined, the search for a compatible partner […]
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