Big 5 Leagues – 2024-25 Sponsorship Wrap Report

Big 5 sports leagues (MLB, MLS, NBA, NFL, and NHL) combined to bring in over $8B in sponsorship revenue during their most recent seasons, marking another milestone for sports sponsorship. The NFL remains on top, surpassing $2.0B in sponsorship revenue for the first time ever. However, other leagues are quickly catching up, thanks in part to lucrative uniform deals. The NBA is right on the heels of the NFL, hitting $1.9B in sponsorship revenue last season.

Our latest season wrap report outlines spending, key deals, and trends across all five leagues.