Brands spent more than $1.78B sponsoring the MLB and its 30 teams during the 2025 season. The introduction of jersey patch placements in 2023 has significantly increased team revenue, with only two teams lacking a jersey patch partner at the end of the 2025 season. The total number of active sponsorship deals held by the league and its teams increased by more than 17% year-over-year.

Our latest report summarizes key takeaways and trends from the sponsorship rosters of the MLB and its teams.

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