2025 Music Festivals Sector – Sponsorship Highlights Alcoholic beverages continue to lead the music festival sponsorship landscape. IEG’s 2025 Music Festivals Sector Report highlights the brands and categories that invest the most and sponsor the greatest number of festivals, and examines how sponsorship trends differ across various festival genres. Take […]
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2024 Museums
2024 Museum Sector Report Bank of America topped the charts as the most active sponsor of U.S. museums last year. But they’re not alone—our latest report highlights the brands and categories partnering with art, science, history, and children’s museums. We also dig into how these institutions can grow their partner […]
Read More2025 Tennis
Tennis Category Report – 2025 As the US Open heats up, so does the business behind the game. Since July 2024, U.S. tournaments have driven $205M+ in sponsorship spend, while the Grand Slams have topped $315M—with Emirates leading the way as the top sponsor. IEG’s latest report unpacks the brands […]
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Casinos Category Report – 2025 Casinos are going all in on sports — and Caesars is leading the way. Investing more than $270M annually in sponsorship rights fees, the industry is placing major bets on official league-wide deals, venue naming rights, and team uniform placements to achieve key marketing and […]
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2025 Insurance: Sponsorship Snapshot Insurance brands in the United States are spending over $675M annually on sponsorships. IEG’s latest report on this category highlights the most active brands, outlines which companies are investing the most money, and details the types of properties they are sponsoring, among other insights. To view […]
Read MoreZoos & Aquariums
Zoos & Aquariums: 2024 Sponsorship Snapshot IEG’s report on the Zoos & Aquariums industry highlighting the most active brands and market trends in 2024. To view the full Infographic, click any image below. Gallery
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2025 Airlines: Sponsorship Snapshot Airlines spent $68M in sponsorships just on the NBA, which is over 25% of their total spending last year. Our latest report on the the industry highlights how new deals are really taking off. To view the full Infographic, click the image below.
Read MoreCause Organizations
Cause Organizations: 2024 Sponsorship Snapshot IEG’s report on market trends and brand sponsorship spending for Cause Organizations in 2024. To view the full Infographic, click the image below.
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