Big 5 Leagues – 2024-25 Sponsorship Wrap Report Big 5 sports leagues (MLB, MLS, NBA, NFL, and NHL) combined to bring in over $8B in sponsorship revenue during their most recent seasons, marking another milestone for sports sponsorship. The NFL remains on top, surpassing $2.0B in sponsorship revenue for the […]
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2025 MLB Season
2025 MLB Season Sponsorship Snapshot Brands spent more than $1.78B sponsoring the MLB and its 30 teams during the 2025 season. The introduction of jersey patch placements in 2023 has significantly increased team revenue, with only two teams lacking a jersey patch partner at the end of the 2025 season. […]
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2024 MLB Season: Sponsorship Snapshot IEG’s sponsorship report on the 2024 MLB Season highlighting the most active brands and market trends. To view the full Infographic, click the image below.
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