Brands spent more than $1.64B sponsoring the NHL and its 32 teams during the 2024-25 season. The introduction of jersey patch placements in the 2022-23 season has significantly boosted the league’s sponsorship revenue. Notably, the 2024-25 season marks the first time that revenue from jersey patches has exceeded revenue from naming rights for the league’s teams.
Our latest report summarizes key takeaways and trends from the sponsorship rosters of the NHL and its teams.
To view the full infographic, click the image below.
