[{"id":"1994","link":"https:\/\/sponsorship.com\/2025\/10\/21\/conference-meeting-packaging-best-practices\/","name":"conference-meeting-packaging-best-practices","thumbnail":{"url":false,"alt":false},"title":"Conference & Meeting Packaging Best Practices","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 18:25:00","modifiedDate":"2026-01-22 13:30:43","modifiedDateGMT":"2026-01-22 18:30:43","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/conference\/' rel='post_tag'>Conference<\/a><a href='https:\/\/sponsorship.com\/tag\/trade-show\/' rel='post_tag'>Trade Show<\/a>"},"readTime":{"min":0,"sec":32},"status":"publish","content":"5 TIPS TO ELEVATE YOUR CONFERENCE, TRADE SHOW, AND MEETING PARTNERSHIP PACKAGES Conference, Trade Show, and Meeting Packaging Best Practices Many professional conferences, trade shows, and annual meetings focus on selling individual partnership assets from published menus. This sales strategy often results in significant unsold inventory, servicing challenges, and low average annual rights fees. If your"},{"id":"1589","link":"https:\/\/sponsorship.com\/2025\/10\/21\/emerging-categories-spring-2025\/","name":"emerging-categories-spring-2025","thumbnail":{"url":false,"alt":false},"title":"Spring 2025 Emerging Categories","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 15:41:36","modifiedDate":"2026-02-02 11:35:48","modifiedDateGMT":"2026-02-02 16:35:48","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/emerging-brand-categories\/' rel='post_tag'>Emerging Brand Categories<\/a>"},"readTime":{"min":0,"sec":37},"status":"publish","content":"EMERGING SPONSORSHIP CATEGORIESmerging \u2014 THE LATEST TRENDS IN SPRING 2025 8 Emerging Brand Categories Over the past few years, brand categories such as Affordable Sunglasses, Prebiotic Sodas, and Hot Chicken Restaurants have significantly increased their presence in traditional sports and entertainment sponsorship. Interested in learning more about key players in each category and their major sponsorship"},{"id":"2009","link":"https:\/\/sponsorship.com\/2024\/08\/14\/demystifying-sponsorship\/","name":"demystifying-sponsorship","thumbnail":{"url":false,"alt":false},"title":"Demystifying Sponsorship","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Aug 14, 2024","dateGMT":"2024-08-14 18:56:00","modifiedDate":"2026-01-23 13:59:19","modifiedDateGMT":"2026-01-23 18:59:19","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship\/' rel='post_tag'>Sponsorship<\/a>"},"readTime":{"min":1,"sec":1},"status":"publish","content":"DEMYSTIFYING SPONSORSHIP Sponsorship is a strategic alliance between a brand and a property, such as a team, event, or cause. This partnership offers mutual benefits. For brands, sponsorship provides a platform to reach a targeted audience, enhance brand image, and increase brand awareness. Properties benefit from additional revenue streams, increased visibility, and opportunities to share their"},{"id":"1996","link":"https:\/\/sponsorship.com\/2024\/08\/14\/sponsorship-basics\/","name":"sponsorship-basics","thumbnail":{"url":false,"alt":false},"title":"Sponsorship Basics","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Aug 14, 2024","dateGMT":"2024-08-14 18:33:00","modifiedDate":"2026-01-22 13:34:45","modifiedDateGMT":"2026-01-22 18:34:45","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship\/' rel='post_tag'>Sponsorship<\/a>"},"readTime":{"min":1,"sec":42},"status":"publish","content":"SPONSORSHIP BASICS What is Sponsorship? At its core, sponsorship is a mutually beneficial alliance between two parties: the sponsor (a brand or company) and the sponsoree (an event, team, or individual). The sponsor provides financial or in-kind support in exchange for specific rights and benefits.  Why Partner Up?  Sponsorship offers a unique opportunity for both brands"},{"id":"2007","link":"https:\/\/sponsorship.com\/2024\/08\/08\/the-sponsorship-lifecycle\/","name":"the-sponsorship-lifecycle","thumbnail":{"url":false,"alt":false},"title":"The Sponsorship Lifecycle","author":{"name":"Lisandro Neris","link":"https:\/\/sponsorship.com\/author\/lisandroengineshopagency-com\/"},"date":"Aug 8, 2024","dateGMT":"2024-08-08 18:55:00","modifiedDate":"2026-01-23 14:56:46","modifiedDateGMT":"2026-01-23 19:56:46","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/thought-leadership\/\" rel=\"category tag\">Thought Leadership<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship\/' rel='post_tag'>Sponsorship<\/a>"},"readTime":{"min":1,"sec":19},"status":"publish","content":"THE SPONSORSHIP LIFECYCLE Sponsorship is a dynamic process that unfolds in stages, from initial conception to potential renewal. Understanding this lifecycle is crucial for maximizing the benefits of a partnership. The journey begins with identifying clear objectives for the brand and the property. Once goals are defined, the search for a compatible partner commences. A thorough"}]    

        [{"id":"1607","link":"https:\/\/sponsorship.com\/2025\/10\/21\/big-5-wrap-report\/","name":"big-5-wrap-report","thumbnail":{"url":false,"alt":false},"title":"2024-25 Big 5 Wrap-Up","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 20:37:17","modifiedDate":"2026-01-23 15:11:48","modifiedDateGMT":"2026-01-23 20:11:48","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/mlb\/' rel='post_tag'>MLB<\/a><a href='https:\/\/sponsorship.com\/tag\/mls\/' rel='post_tag'>MLS<\/a><a href='https:\/\/sponsorship.com\/tag\/nba-season\/' rel='post_tag'>NBA Season<\/a><a href='https:\/\/sponsorship.com\/tag\/nfl\/' rel='post_tag'>NFL<\/a><a href='https:\/\/sponsorship.com\/tag\/nhl\/' rel='post_tag'>NHL<\/a>"},"readTime":{"min":0,"sec":42},"status":"publish","content":"BIG 5 LEAGUES: 2024-25 SPONSORSHIP HIGHLIGHTS Big 5 Leagues - 2024-25 Sponsorship Wrap Report Big 5 sports leagues (MLB, MLS, NBA, NFL, and NHL) combined to bring in over $8B in sponsorship revenue during their most recent seasons, marking another milestone for sports sponsorship. The NFL remains on top, surpassing $2.0B in sponsorship revenue for the"},{"id":"1541","link":"https:\/\/sponsorship.com\/2025\/10\/21\/nhl-2024-25-season-sponsorship-snapshot\/","name":"nhl-2024-25-season-sponsorship-snapshot","thumbnail":{"url":false,"alt":false},"title":"2024-25 NHL Season","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 14:33:49","modifiedDate":"2026-01-23 15:15:43","modifiedDateGMT":"2026-01-23 20:15:43","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/nhl\/' rel='post_tag'>NHL<\/a><a href='https:\/\/sponsorship.com\/tag\/nhl-season\/' rel='post_tag'>NHL Season<\/a>"},"readTime":{"min":0,"sec":37},"status":"publish","content":"NHL 2024-25 SEASON SPONSORSHIP SNAPSHOT NHL 2024-25 Season - Sponsorship Snapshot Brands spent more than $1.64B sponsoring the NHL and its 32 teams during the 2024-25 season. The introduction of jersey patch placements in the 2022-23 season has significantly boosted the league's sponsorship revenue. Notably, the 2024-25 season marks the first time that revenue from jersey"},{"id":"1522","link":"https:\/\/sponsorship.com\/2025\/10\/17\/2025-mlb-season\/","name":"2025-mlb-season","thumbnail":{"url":false,"alt":false},"title":"2025 MLB Season","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 17, 2025","dateGMT":"2025-10-17 15:57:32","modifiedDate":"2026-01-23 15:06:15","modifiedDateGMT":"2026-01-23 20:06:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/mlb\/' rel='post_tag'>MLB<\/a><a href='https:\/\/sponsorship.com\/tag\/mlb-season\/' rel='post_tag'>MLB SEASON<\/a>"},"readTime":{"min":0,"sec":39},"status":"publish","content":"2025 MLB SPONSORSHIP SNAPSHOT 2025 MLB Season Sponsorship Snapshot Brands spent more than $1.78B sponsoring the MLB and its 30 teams during the 2025 season. The introduction of jersey patch placements in 2023 has significantly increased team revenue, with only two teams lacking a jersey patch partner at the end of the 2025 season. The total"},{"id":"1277","link":"https:\/\/sponsorship.com\/2025\/07\/01\/2024-2025-nba-season\/","name":"2024-2025-nba-season","thumbnail":{"url":false,"alt":false},"title":"2024 - 2025 NBA Season","author":{"name":"Treeva Royes","link":"https:\/\/sponsorship.com\/author\/treevaengineshopagency-com\/"},"date":"Jul 1, 2025","dateGMT":"2025-07-01 19:54:20","modifiedDate":"2026-01-23 15:14:16","modifiedDateGMT":"2026-01-23 20:14:16","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/nba\/' rel='post_tag'>NBA<\/a><a href='https:\/\/sponsorship.com\/tag\/nba-season\/' rel='post_tag'>NBA Season<\/a>"},"readTime":{"min":0,"sec":18},"status":"publish","content":"2024-2025 NBA SPONSORSHIP SNAPSHOT NBA Season 2024-25: 2024 Sponsorship Snapshot IEG\u2019s sponsorship report on the 2024-25 NBA Season highlighting the most active brands and market trends. To view the full Infographic, click the image below. WHY IEG? We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution"},{"id":"1239","link":"https:\/\/sponsorship.com\/2025\/06\/30\/2023-2024-nba-season\/","name":"2023-2024-nba-season","thumbnail":{"url":false,"alt":false},"title":"2023 - 2024 NBA Season","author":{"name":"Treeva Royes","link":"https:\/\/sponsorship.com\/author\/treevaengineshopagency-com\/"},"date":"Jun 30, 2025","dateGMT":"2025-06-30 20:48:00","modifiedDate":"2026-01-26 11:07:11","modifiedDateGMT":"2026-01-26 16:07:11","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/nba\/' rel='post_tag'>NBA<\/a><a href='https:\/\/sponsorship.com\/tag\/nba-season\/' rel='post_tag'>NBA Season<\/a>"},"readTime":{"min":0,"sec":19},"status":"publish","content":"2023- 2024 NBA SPONSORSHIP SNAPSHOT NBA Season 2023-24: 2024 Sponsorship Snapshot IEG\u2019s sponsorship report on the 2023-24 NBA Season highlighting the most active brands and market trends. To view the full Infographic, click the image below. WHY IEG? We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a"},{"id":"818","link":"https:\/\/sponsorship.com\/2025\/04\/16\/2024-2025-nfl-season\/","name":"2024-2025-nfl-season","thumbnail":{"url":false,"alt":false},"title":"2024 - 2025 NFL Season","author":{"name":"Treeva Royes","link":"https:\/\/sponsorship.com\/author\/treevaengineshopagency-com\/"},"date":"Apr 16, 2025","dateGMT":"2025-04-16 17:46:03","modifiedDate":"2026-01-26 11:06:18","modifiedDateGMT":"2026-01-26 16:06:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/nfl\/' rel='post_tag'>NFL<\/a><a href='https:\/\/sponsorship.com\/tag\/nfl-season\/' rel='post_tag'>NFL Season<\/a>"},"readTime":{"min":0,"sec":18},"status":"publish","content":"NFL SEASON 2024 - 2025 NFL Season: Sponsorship Snapshot IEG\u2019s sponsorship report on the 2024-205 NFL Season highlighting the most active brands and market trends. To view the full Infographic, click the image below. WHY IEG? We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution to"},{"id":"803","link":"https:\/\/sponsorship.com\/2025\/04\/16\/2024-mls-season\/","name":"2024-mls-season","thumbnail":{"url":false,"alt":false},"title":"2024 MLS Season","author":{"name":"Treeva Royes","link":"https:\/\/sponsorship.com\/author\/treevaengineshopagency-com\/"},"date":"Apr 16, 2025","dateGMT":"2025-04-16 17:27:06","modifiedDate":"2026-01-26 11:08:08","modifiedDateGMT":"2026-01-26 16:08:08","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/mls\/' rel='post_tag'>MLS<\/a><a href='https:\/\/sponsorship.com\/tag\/mls-season\/' rel='post_tag'>MLS Season<\/a>"},"readTime":{"min":0,"sec":18},"status":"publish","content":"MLS SEASON 2024 MLS Season: Sponsorship Snapshot IEG\u2019s sponsorship report on the 2024 MLS Season highlighting the most active brands and market trends. To view the full Infographic, click the image below. WHY IEG? We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution to your goals."},{"id":"788","link":"https:\/\/sponsorship.com\/2025\/04\/16\/mlb-season\/","name":"mlb-season","thumbnail":{"url":false,"alt":false},"title":"2024 MLB Season","author":{"name":"Treeva Royes","link":"https:\/\/sponsorship.com\/author\/treevaengineshopagency-com\/"},"date":"Apr 16, 2025","dateGMT":"2025-04-16 17:02:31","modifiedDate":"2026-01-23 15:09:01","modifiedDateGMT":"2026-01-23 20:09:01","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a>, <a href=\"https:\/\/sponsorship.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/end-of-season-reports\/\" rel=\"category tag\">End of Season Reports<\/a> <a href=\"https:\/\/sponsorship.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/mlb\/' rel='post_tag'>MLB<\/a><a href='https:\/\/sponsorship.com\/tag\/mlb-season\/' rel='post_tag'>MLB SEASON<\/a>"},"readTime":{"min":0,"sec":18},"status":"publish","content":"MLB SEASON 2024 MLB Season: Sponsorship Snapshot IEG\u2019s sponsorship report on the 2024 MLB Season highlighting the most active brands and market trends. To view the full Infographic, click the image below. WHY IEG? We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution to your goals."}]    

        [{"id":"1779","link":"https:\/\/sponsorship.com\/2025\/11\/18\/2025-music-festivals\/","name":"2025-music-festivals","thumbnail":{"url":false,"alt":false},"title":"2025 Music Festivals","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Nov 18, 2025","dateGMT":"2025-11-18 19:45:28","modifiedDate":"2026-01-26 12:32:24","modifiedDateGMT":"2026-01-26 17:32:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/music-festivals\/' rel='post_tag'>Music Festivals<\/a><a href='https:\/\/sponsorship.com\/tag\/trends\/' rel='post_tag'>Trends<\/a>"},"readTime":{"min":0,"sec":25},"status":"publish","content":"2025 MUSIC FESTIVALS SPONSORSHIP SNAPSHOT 2025 Music Festivals Sector - Sponsorship Highlights Alcoholic beverages continue to lead the music festival sponsorship landscape. IEG\u2019s 2025 Music Festivals Sector Report highlights the brands and categories that invest the most and sponsor the greatest number of festivals, and examines how sponsorship trends differ across various festival genres. Take a"},{"id":"1632","link":"https:\/\/sponsorship.com\/2025\/10\/21\/2024-museums\/","name":"2024-museums","thumbnail":{"url":false,"alt":false},"title":"2024 Museums","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 20:55:38","modifiedDate":"2026-01-26 12:33:01","modifiedDateGMT":"2026-01-26 17:33:01","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/museums\/' rel='post_tag'>Museums<\/a><a href='https:\/\/sponsorship.com\/tag\/trends\/' rel='post_tag'>Trends<\/a>"},"readTime":{"min":0,"sec":27},"status":"publish","content":"2024 MUSEUMS CORPORATE PARTNERSHIPS SNAPSHOT 2024 Museum Sector Report Bank of America topped the charts as the most active sponsor of U.S. museums last year. But they\u2019re not alone\u2014our latest report highlights the brands and categories partnering with art, science, history, and children\u2019s museums. We also dig into how these institutions can grow their partner networks"},{"id":"1599","link":"https:\/\/sponsorship.com\/2025\/10\/21\/tennis-2025\/","name":"tennis-2025","thumbnail":{"url":false,"alt":false},"title":"2025 Tennis","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 20:31:00","modifiedDate":"2026-01-26 12:33:11","modifiedDateGMT":"2026-01-26 17:33:11","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/tennis\/' rel='post_tag'>tennis<\/a><a href='https:\/\/sponsorship.com\/tag\/trends\/' rel='post_tag'>Trends<\/a>"},"readTime":{"min":0,"sec":30},"status":"publish","content":"TENNIS: 2025 SECTOR REPORT Tennis Category Report - 2025 As the US Open heats up, so does the business behind the game. Since July 2024, U.S. tournaments have driven $205M+ in sponsorship spend, while the Grand Slams have topped $315M\u2014with Emirates leading the way as the top sponsor. IEG\u2019s latest report unpacks the brands and trends"},{"id":"1594","link":"https:\/\/sponsorship.com\/2025\/10\/21\/2025-casinos-category-report\/","name":"2025-casinos-category-report","thumbnail":{"url":false,"alt":false},"title":"2025 Casinos","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 16:00:32","modifiedDate":"2026-01-26 12:33:19","modifiedDateGMT":"2026-01-26 17:33:19","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/casinos\/' rel='post_tag'>Casinos<\/a><a href='https:\/\/sponsorship.com\/tag\/trends\/' rel='post_tag'>Trends<\/a>"},"readTime":{"min":0,"sec":35},"status":"publish","content":"2025 CASINOS CATEGORY REPORT Casinos Category Report - 2025 Casinos are going all in on sports \u2014 and Caesars is leading the way. Investing more than $270M annually in sponsorship rights fees, the industry is placing major bets on official league-wide deals, venue naming rights, and team uniform placements to achieve key marketing and business goals."},{"id":"1561","link":"https:\/\/sponsorship.com\/2025\/10\/21\/2025-insurance\/","name":"2025-insurance","thumbnail":{"url":false,"alt":false},"title":"2025 Insurance","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 15:20:40","modifiedDate":"2026-01-26 12:33:32","modifiedDateGMT":"2026-01-26 17:33:32","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/category-property-trends\/\" rel=\"category tag\">Category & Property Trends<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/insurance-report\/' rel='post_tag'>Insurance Report<\/a><a href='https:\/\/sponsorship.com\/tag\/sponsorship\/' rel='post_tag'>Sponsorship<\/a><a href='https:\/\/sponsorship.com\/tag\/trends\/' rel='post_tag'>Trends<\/a>"},"readTime":{"min":0,"sec":26},"status":"publish","content":"2025 INSURANCE CATEGORY REPORT 2025 Insurance: Sponsorship Snapshot Insurance brands in the United States are spending over $675M annually on sponsorships. IEG's latest report on this category highlights the most active brands, outlines which companies are investing the most money, and details the types of properties they are sponsoring, among other insights. 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        [{"id":"1648","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-1-ensure-the-sponsorship-is-a-true-fit\/","name":"step-1-ensure-the-sponsorship-is-a-true-fit","thumbnail":{"url":false,"alt":false},"title":"Step 1: Ensure the Sponsorship is a True Fit","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:14:30","modifiedDate":"2026-02-02 11:46:33","modifiedDateGMT":"2026-02-02 16:46:33","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":4,"sec":20},"status":"publish","content":"Step 1: Ensure the Corporate Partnership and Sponorship is a True Fit The Necessity of Pre-Deal Due Diligence The trajectory for a sponsorship\u2019s success is set before it goes live. 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It is where you have the greatest ability to align and aim your resources to hit your objectives. 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Their impact depends largely on the property\u2019s performance and promotional efforts."},{"id":"1656","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-5-awareness-is-just-the-beginning\/","name":"step-5-awareness-is-just-the-beginning","thumbnail":{"url":false,"alt":false},"title":"Step 5: Awareness is Just the Beginning","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:21:05","modifiedDate":"2026-02-02 11:52:17","modifiedDateGMT":"2026-02-02 16:52:17","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":31},"status":"publish","content":"Step 5: Awareness is Just the Beginning Creating awareness of a sponsorship is essential, but it is only the first step toward unlocking its full potential. Awareness establishes the foundational connection between a brand and the property it supports, enabling a transfer of affinity, trust, and"},{"id":"1658","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-6-keep-score-along-the-way-the-value-of-in-deal-measurement\/","name":"step-6-keep-score-along-the-way-the-value-of-in-deal-measurement","thumbnail":{"url":false,"alt":false},"title":"Step 6: Keep Score Along the Way: The Value of In-Deal Measurement","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:22:33","modifiedDate":"2026-02-02 11:53:35","modifiedDateGMT":"2026-02-02 16:53:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":2,"sec":52},"status":"publish","content":"Step 6: Sponsorship Analytics & Keeping Score Along the Way Performance measurement is often treated as an afterthought in the sponsorship process. That\u2019s understandable\u2014early focus tends to center on negotiating favorable terms, followed by the creative strategy and collaboration with the property to bring the vision"},{"id":"1660","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-7-measuring-sponsorship-performance-how-to-know-whether-to-renew\/","name":"step-7-measuring-sponsorship-performance-how-to-know-whether-to-renew","thumbnail":{"url":false,"alt":false},"title":"Step 7: Measuring Sponsorship Performance - How to Know Whether to Renew","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:23:36","modifiedDate":"2026-02-02 11:58:58","modifiedDateGMT":"2026-02-02 16:58:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":3},"status":"publish","content":"Step 7: Measuring Sponsorship Performance - How to Know Whether to Renew When a sponsorship deal nears its end, sponsors should be anything but uncertain about their intentions to renew. Measurement should serve not only as a diagnostic tool to inform ongoing optimization, but also as"},{"id":"1662","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-8-reframing-renewals-to-maximize-returns\/","name":"step-8-reframing-renewals-to-maximize-returns","thumbnail":{"url":false,"alt":false},"title":"Step 8: Reframing Renewals to Maximize Returns","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:25:07","modifiedDate":"2026-02-02 12:00:41","modifiedDateGMT":"2026-02-02 17:00:41","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":53},"status":"publish","content":"Step 8: Sponsorship Renewal Strategy \u2014 Reframing Renewals to Maximize Returns When considering whether to renew a sponsorship, it's essential to assess how the partnership performed over the course of its term. But equally important is evaluating whether the resources committed to the expiring deal could"},{"id":"1664","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-9-renewing-smarter-how-to-level-up-your-sponsorship\/","name":"step-9-renewing-smarter-how-to-level-up-your-sponsorship","thumbnail":{"url":false,"alt":false},"title":"Step 9: Renewing Smarter - How to Level Up Your Sponsorship","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:26:27","modifiedDate":"2026-02-02 12:01:13","modifiedDateGMT":"2026-02-02 17:01:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":58},"status":"publish","content":"Step 9: Renewing Smarter - How to Level Up Your Sponsorship When you decide to renew a sponsorship, the goal isn\u2019t just to re-sign\u2014it\u2019s to refine. That means taking what you\u2019ve learned from the initial term and using it to create an even stronger, more effective"}]