Our Insights & Resources

IEG is your trusted resource for navigating the complexities of sponsorship and we’re continually evolving our methods. Browse through our current approaches for today’s changing market.

Thought Leadership

Emerging Brand Categories • 11.10.25

Sponsorship Best Practices - Elevate your Partnership Packages

Conference Best Practices • 10.21.25

Sponsorship valuation experts

Sponsorship Basics • 8.14.24

sponsorship strategy consulting

The Sponsorship Lifecycle • 8.14.24

How to price sponsorship assets

Demystifying Sponsorship • 8.14.24

End of Season Reports

sports and Entertainment sponsorship strategy

2025 MLB Season • 10.20.25

2024-25 NBA Season • 7.1.25

NHL Season Report Sports and Entertainment Sponsorship Strategy

NHL Season 2024 – 2025 • 6.10.25

Category & Property Trends

Music Festivals 2025 Sector Report

2025 Music Festivals • 11.18.25

2025 Casinos Sponsorship Highlights

2025 Casinos • 10.21.25

Sponsorship Report for Insurance Industry

2025 Insurance Report • 10.20.25

Sponsorship Deals to Know

16 New Sponsorship Deals October 2025 - Page 1

October 2025 – 16 Major Sponsorship Deals

16 New Sponsorship Deals September 2025 - Page 1

September 2025 – 16 Major Sponsorship Deals

16 New Sponsorship Deals August 2025 - Page 1

August 2025 – 16 Major Sponsorship Deals

9 Steps to Successfully Execute a Sponsorship

Ensure the
Sponsorship is
a True Fit

Sponsors Must Do
Their Share to
Maximize Performance

Measuring Sponsorship Performance – How to Know Whether to Renew

Preemptively Mitigate
Sponsorship Risk

Awareness is
Just the Beginning

Reframing Renewals
to Maximize Returns

Negotiation Prep To
Maximize ROI

Keep Score Along
the Way: The Value of
In-Deal Measurement

Renewing Smarter –
How to Level Up Your Sponsorship

WHY IEG?

We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor to tailor a solution to your goals.