WHO WE SERVE
We specialize in building strategic sponsorship programs that deliver measurable impact—for both rights holders and brand partners. Our expertise spans four core sectors:
1. Brands
We help brands identify, negotiate, and activate sponsorships that drive awareness, engagement, and loyalty. Whether it’s sports, entertainment, culture, or cause-driven partnerships, we align sponsorship strategy with brand goals to maximize return on investment. For additional information, read more.
2. Sports & Entertainment
From major leagues to emerging platforms, we work with sports teams, leagues, and entertainment properties to unlock commercial potential. Our team develops sponsorship packages that attract high-value partners and deliver compelling fan experiences. For additional information, read more.
3. Cultural Institutions
We connect museums, galleries, festivals, and performing arts organizations with brand partners who value cultural capital. By designing meaningful collaborations, we help institutions grow their audience and funding while preserving authenticity. For additional information, read more.
4. Associations & Non-profits
Purpose-driven organizations deserve purpose-aligned partners. We support associations and non-profits in developing sponsorship strategies that align with their mission—creating value beyond funding through long-term, values-based partnerships. For additional information, read more.
WHY IEG?
We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution to your goals.