[{"id":"1648","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-1-ensure-the-sponsorship-is-a-true-fit\/","name":"step-1-ensure-the-sponsorship-is-a-true-fit","thumbnail":{"url":false,"alt":false},"title":"Step 1: Ensure the Sponsorship is a True Fit","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:14:30","modifiedDate":"2026-02-02 11:46:33","modifiedDateGMT":"2026-02-02 16:46:33","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":4,"sec":20},"status":"publish","content":"Step 1: Ensure the Corporate Partnership and Sponorship is a True Fit The Necessity of Pre-Deal Due Diligence The trajectory for a sponsorship\u2019s success is set before it goes live. It is where you have the greatest ability to align and aim your resources to hit"},{"id":"1650","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-2-preemptively-mitigate-sponsorship-risk\/","name":"step-2-preemptively-mitigate-sponsorship-risk","thumbnail":{"url":false,"alt":false},"title":"Step 2: Preemptively Mitigate Sponsorship Risk","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:16:10","modifiedDate":"2026-02-02 11:49:10","modifiedDateGMT":"2026-02-02 16:49:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":4,"sec":23},"status":"publish","content":"Step 2: Sponsorship Evaluation & Risk Mitigation Pre-Deal Overview The trajectory for a sponsorship\u2019s success is set before it goes live. It is where you have the greatest ability to align and aim your resources to hit your objectives. Sponsors that devote the proper thought and"},{"id":"1652","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-3-negotiation-prep-to-maximize-roi\/","name":"step-3-negotiation-prep-to-maximize-roi","thumbnail":{"url":false,"alt":false},"title":"Step 3: Negotiation Prep To Maximize ROI","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:17:22","modifiedDate":"2026-02-02 11:49:55","modifiedDateGMT":"2026-02-02 16:49:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":6,"sec":3},"status":"publish","content":"Step 3: Sponsorship Negotiation Preparation to Maximize ROI Once you receive a proposal from a property that is a good fit you must keep in mind you are not at the finish line. The brunt of the evaluation and necessary due diligence is ahead. There can"},{"id":"1654","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-4-sponsors-must-do-their-share-to-maximize-performance\/","name":"step-4-sponsors-must-do-their-share-to-maximize-performance","thumbnail":{"url":false,"alt":false},"title":"Step 4: Sponsors Must Do Their Share to Maximize Performance","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:20:07","modifiedDate":"2026-02-02 11:51:16","modifiedDateGMT":"2026-02-02 16:51:16","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":2,"sec":33},"status":"publish","content":"Step 4: Sponsorship Activation Strategies to Maximize Performance In-Deal Best Practices to Maximize Impact Once a sponsorship agreement is signed, certain benefits are locked in with limited creative flexibility (e.g. entitlements, signage, ad units, etc.). Their impact depends largely on the property\u2019s performance and promotional efforts."},{"id":"1656","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-5-awareness-is-just-the-beginning\/","name":"step-5-awareness-is-just-the-beginning","thumbnail":{"url":false,"alt":false},"title":"Step 5: Awareness is Just the Beginning","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:21:05","modifiedDate":"2026-02-02 11:52:17","modifiedDateGMT":"2026-02-02 16:52:17","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":31},"status":"publish","content":"Step 5: Awareness is Just the Beginning Creating awareness of a sponsorship is essential, but it is only the first step toward unlocking its full potential. Awareness establishes the foundational connection between a brand and the property it supports, enabling a transfer of affinity, trust, and"},{"id":"1658","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-6-keep-score-along-the-way-the-value-of-in-deal-measurement\/","name":"step-6-keep-score-along-the-way-the-value-of-in-deal-measurement","thumbnail":{"url":false,"alt":false},"title":"Step 6: Keep Score Along the Way: The Value of In-Deal Measurement","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:22:33","modifiedDate":"2026-02-02 11:53:35","modifiedDateGMT":"2026-02-02 16:53:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":2,"sec":52},"status":"publish","content":"Step 6: Sponsorship Analytics & Keeping Score Along the Way Performance measurement is often treated as an afterthought in the sponsorship process. That\u2019s understandable\u2014early focus tends to center on negotiating favorable terms, followed by the creative strategy and collaboration with the property to bring the vision"},{"id":"1660","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-7-measuring-sponsorship-performance-how-to-know-whether-to-renew\/","name":"step-7-measuring-sponsorship-performance-how-to-know-whether-to-renew","thumbnail":{"url":false,"alt":false},"title":"Step 7: Measuring Sponsorship Performance - How to Know Whether to Renew","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:23:36","modifiedDate":"2026-02-02 11:58:58","modifiedDateGMT":"2026-02-02 16:58:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":3},"status":"publish","content":"Step 7: Measuring Sponsorship Performance - How to Know Whether to Renew When a sponsorship deal nears its end, sponsors should be anything but uncertain about their intentions to renew. Measurement should serve not only as a diagnostic tool to inform ongoing optimization, but also as"},{"id":"1662","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-8-reframing-renewals-to-maximize-returns\/","name":"step-8-reframing-renewals-to-maximize-returns","thumbnail":{"url":false,"alt":false},"title":"Step 8: Reframing Renewals to Maximize Returns","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:25:07","modifiedDate":"2026-02-02 12:00:41","modifiedDateGMT":"2026-02-02 17:00:41","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":53},"status":"publish","content":"Step 8: Sponsorship Renewal Strategy \u2014 Reframing Renewals to Maximize Returns When considering whether to renew a sponsorship, it's essential to assess how the partnership performed over the course of its term. But equally important is evaluating whether the resources committed to the expiring deal could"},{"id":"1664","link":"https:\/\/sponsorship.com\/2025\/10\/21\/step-9-renewing-smarter-how-to-level-up-your-sponsorship\/","name":"step-9-renewing-smarter-how-to-level-up-your-sponsorship","thumbnail":{"url":false,"alt":false},"title":"Step 9: Renewing Smarter - How to Level Up Your Sponsorship","author":{"name":"Megan McGinnis","link":"https:\/\/sponsorship.com\/author\/mmcginnisiegworld-com\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 21:26:27","modifiedDate":"2026-02-02 12:01:13","modifiedDateGMT":"2026-02-02 17:01:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>","space":"<a href=\"https:\/\/sponsorship.com\/category\/9-steps-to-successfully-execute-a-sponsorship\/\" rel=\"category tag\">9 Steps to Successfully Execute a Sponsorship<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/sponsorship.com\/tag\/sponsorship-execution\/' rel='post_tag'>Sponsorship Execution<\/a>"},"readTime":{"min":3,"sec":58},"status":"publish","content":"Step 9: Renewing Smarter - How to Level Up Your Sponsorship When you decide to renew a sponsorship, the goal isn\u2019t just to re-sign\u2014it\u2019s to refine. That means taking what you\u2019ve learned from the initial term and using it to create an even stronger, more effective"}]