SPORTS & ENTERTAINMENT
Does your sales team have an up-to-date value proposition and rate care that are market-tested for maximum revenue potential from corporate sponsors? Can you demonstrate a meaningful picture of the value and impact you deliver to your partners?
IEG’s third party, data-driven consulting approach delivers bulletproof business cases for sponsorship. With nearly four decades of industry experience, IEG is a trusted advisor, catering to a wide array of properties.
Our commitment is to conquer complex challenges in maximizing sponsorship value in a justifiable and sustainable way, while organizing your strategic positioning.

TYPES OF SOLUTIONS offered:
• Marketplace Analysis & SWOT
• Commercial Strategy Development
• Valuation, Rate Card & Packaging Analysis
• Prioritizing Sales Efforts Using Category Value Analyses
• Multi-Year Revenue Projections
• Commercial Targeting
WHY IEG?
We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution to your goals.