Over the past few years, brand categories such as 🕶️Affordable Sunglasses, 🥤Prebiotic Sodas, and 🔥🍗Hot Chicken Restaurants have significantly increased their presence in traditional sports and entertainment sponsorship.

Interested in learning more about key players in each category and their major sponsorship deals? If so, check out our Spring 2025 Emerging Categories Report below. It provides valuable insights into the three categories mentioned above, as well as five other emerging brand categories in sponsorship.

To view the full report, watch the slide show below.