WHO WE ARE
Our Team
Our team is comprised of seasoned sponsorship experts, data-driven analysts, strategic thinkers, and skilled negotiators. With a deep understanding of complex market dynamics, we dedicate ourselves to staying at the forefront of the sponsorship landscape.
For nearly four decades, IEG has served as the sponsorship authority to thousands of clients and the industry at large. While we are the pioneers of the industry-accepted sponsorship valuation approach, but we will never rest on that. We have continually evolved our approaches for today’s changing market.
Global Managing Director
Vice President of Strategy
Account Director
Director, Marketing & Growth
Sponsorship Is Our Sole Focus
IEG is the leading authority in sponsorship consulting. While we are the pioneers who laid the foundation for how sponsorship is understood and used today, we will never rest on that.
Trusted by buyers and sellers, IEG’s analytic rigor, historical expertise, and discipline inform decision-making so your sponsorship can perform at its highest level. We place a critical emphasis on objectivity and we do not buy or sell sponsorships for our clients. Our impartial expertise is data-driven, insightful and actionable.
WHY IEG?
We will make a difference in your business. Our sponsorship strategy begins with a consultation to tailor a solution to your goals.