Facing questions from your leadership, procurement or finance teams on the efficacy of sponsorship? Does pricing from current and proposed sponsorships need to be fact-check?

As pioneers in sponsorship marketing, IEG crafts defensible business cases for sponsorship investments using a third party, consultative approach.

In today’s economic environment, brand sponsorship must be a strategic decision rather than an emotional one. The value proposition of sponsorships can be elusive due to the vast array of options, varying internal perspectives, responding to unsolicited proposals, and the need to ensure existing partnerships are effective before pursuing new ones.

We partner with well-known and emerging brands in sponsorship to develop strong, optimized sponsorship portfolios.