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Sponsorship Deals to Know
9 Steps to Successfully Execute a Sponsorship
Step 1: Ensure the Sponsorship is a True Fit
Step 2: Preemptively Mitigate Sponsorship Risk
Step 3: Negotiation Prep To Maximize ROI
Step 4: Sponsors Must Do Their Share to Maximize Performance
Step 5: Awareness is Just the Beginning
Step 6: Keep Score Along the Way: The Value of In-Deal Measurement
Step 7: Measuring Sponsorship Performance – How to Know Whether to Renew
Step 8: Reframing Renewals to Maximize Returns
Step 9: Renewing Smarter – How to Level Up Your Sponsorship
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Home
Who We Serve
IEG | Brand Sponsorship Strategy & Sponsorship Consulting for Brands
IEG | Sports Sponsorship Strategy & Sponsorship Consulting
IEG | Museum Sponsorship & Cultural Institutions Sponsorship Strategy
IEG | Association & Non-Profit Sponsorship Consulting and Strategy
Services
Our Team
Contact Us
Insights
Thought Leadership
IEG | Conference Sponsorship Best Practices & Packaging Tips
Spring 2025 Emerging Categories
IEG | How Does Sponsorship Work — Sponsorship Basics Explained
IEG | Demystifying Sponsorship | Purpose of Sponsorship & Strategic Insights
IEG | B2B Partnership Marketing & The Sponsorship Lifecycle
End of Season Reports
2025 MLB Season
2024-25 Big 5 Wrap-Up
2024 – 2025 NHL Season
2024 – 2025 NBA Season
2024 – 2025 NFL Season
2024 MLS Season
2024 MLB Season
2023 – 2024 NBA Season
Category & Property Trends
2025 Music Festivals
2025 Insurance
2025 Casinos
2025 Tennis
2025 Airlines
2024 Museums
Cause Organizations
Zoos & Aquariums
Sponsorship Deals to Know
9 Steps to Successfully Execute a Sponsorship
Step 1: Ensure the Sponsorship is a True Fit
Step 2: Preemptively Mitigate Sponsorship Risk
Step 3: Negotiation Prep To Maximize ROI
Step 4: Sponsors Must Do Their Share to Maximize Performance
Step 5: Awareness is Just the Beginning
Step 6: Keep Score Along the Way: The Value of In-Deal Measurement
Step 7: Measuring Sponsorship Performance – How to Know Whether to Renew
Step 8: Reframing Renewals to Maximize Returns
Step 9: Renewing Smarter – How to Level Up Your Sponsorship
9 steps