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  • Who We Serve
    • IEG | Brand Sponsorship Strategy & Sponsorship Consulting for Brands
    • IEG | Sports Sponsorship Strategy & Sponsorship Consulting
    • IEG | Museum Sponsorship & Cultural Institutions Sponsorship Strategy
    • IEG | Association & Non-Profit Sponsorship Consulting and Strategy
  • Services
  • Our Team
  • Contact Us
  • Insights
    • Thought Leadership
      • IEG | Conference Sponsorship Best Practices & Packaging Tips
      • Spring 2025 Emerging Categories
      • IEG | How Does Sponsorship Work — Sponsorship Basics Explained
      • IEG | Demystifying Sponsorship | Purpose of Sponsorship & Strategic Insights
      • IEG | B2B Partnership Marketing & The Sponsorship Lifecycle
    • End of Season Reports
      • 2025 MLB Season
      • 2024-25 Big 5 Wrap-Up
      • 2024 – 2025 NHL Season
      • 2024 – 2025 NBA Season
      • 2024 – 2025 NFL Season
      • 2024 MLS Season
      • 2024 MLB Season
      • 2023 – 2024 NBA Season
    • Category & Property Trends
      • 2025 Music Festivals
      • 2025 Insurance
      • 2025 Casinos
      • 2025 Tennis
      • 2025 Airlines
      • 2024 Museums
      • Cause Organizations
      • Zoos & Aquariums
    • Sponsorship Deals to Know
    • 9 Steps to Successfully Execute a Sponsorship
      • Step 1: Ensure the Sponsorship is a True Fit
      • Step 2: Preemptively Mitigate Sponsorship Risk
      • Step 3: Negotiation Prep To Maximize ROI
      • Step 4: Sponsors Must Do Their Share to Maximize Performance
      • Step 5: Awareness is Just the Beginning
      • Step 6: Keep Score Along the Way: The Value of In-Deal Measurement
      • Step 7: Measuring Sponsorship Performance – How to Know Whether to Renew
      • Step 8: Reframing Renewals to Maximize Returns
      • Step 9: Renewing Smarter – How to Level Up Your Sponsorship
Sponsorship Deals to Know

May 2025 New Deals

Megan McGinnis

November 20, 2025

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MAJOR NEW SPONSORSHIP DEALS ANNOUNCED IN MAY OF 2025

12 Major New Sponsorship Deals to Know – Announced in May of 2025

This article originally appeared on the IEG LinkedIn Page. To view the original post click here

To view the full report, scroll through the PDF below.

12 New Sponsorship Deals May 2025 - Page 1
12 New Sponsorship Deals May 2025 - Page 2
12 New Sponsorship Deals May 2025 - Page 3
12 New Sponsorship Deals May 2025 - Page 4
12 New Sponsorship Deals May 2025 - Page 5

Tags: Sponsorship Deals

Megan McGinnis

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