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      • Step 1: Ensure the Sponsorship is a True Fit
      • Step 2: Preemptively Mitigate Sponsorship Risk
      • Step 3: Negotiation Prep To Maximize ROI
      • Step 4: Sponsors Must Do Their Share to Maximize Performance
      • Step 5: Awareness is Just the Beginning
      • Step 6: Keep Score Along the Way: The Value of In-Deal Measurement
      • Step 7: Measuring Sponsorship Performance – How to Know Whether to Renew
      • Step 8: Reframing Renewals to Maximize Returns
      • Step 9: Renewing Smarter – How to Level Up Your Sponsorship

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  • Home
  • Who We Serve
    • IEG | Brand Sponsorship Strategy & Sponsorship Consulting for Brands
    • IEG | Sports Sponsorship Strategy & Sponsorship Consulting
    • IEG | Museum Sponsorship & Cultural Institutions Sponsorship Strategy
    • IEG | Association & Non-Profit Sponsorship Consulting and Strategy
  • Services
  • Our Team
  • Contact Us
  • Insights
    • Thought Leadership
      • IEG | Conference Sponsorship Best Practices & Packaging Tips
      • Spring 2025 Emerging Categories
      • IEG | How Does Sponsorship Work — Sponsorship Basics Explained
      • IEG | Demystifying Sponsorship | Purpose of Sponsorship & Strategic Insights
      • IEG | B2B Partnership Marketing & The Sponsorship Lifecycle
    • End of Season Reports
      • 2025 MLB Season
      • 2024-25 Big 5 Wrap-Up
      • 2024 – 2025 NHL Season
      • 2024 – 2025 NBA Season
      • 2024 – 2025 NFL Season
      • 2024 MLS Season
      • 2024 MLB Season
      • 2023 – 2024 NBA Season
    • Category & Property Trends
      • 2025 Music Festivals
      • 2025 Insurance
      • 2025 Casinos
      • 2025 Tennis
      • 2025 Airlines
      • 2024 Museums
      • Cause Organizations
      • Zoos & Aquariums
    • Sponsorship Deals to Know
    • 9 Steps to Successfully Execute a Sponsorship
      • Step 1: Ensure the Sponsorship is a True Fit
      • Step 2: Preemptively Mitigate Sponsorship Risk
      • Step 3: Negotiation Prep To Maximize ROI
      • Step 4: Sponsors Must Do Their Share to Maximize Performance
      • Step 5: Awareness is Just the Beginning
      • Step 6: Keep Score Along the Way: The Value of In-Deal Measurement
      • Step 7: Measuring Sponsorship Performance – How to Know Whether to Renew
      • Step 8: Reframing Renewals to Maximize Returns
      • Step 9: Renewing Smarter – How to Level Up Your Sponsorship

YOUR TRUSTED SPONSORSHIP PARTNER

Treeva Royes

April 4, 2025

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