Various units sign new sponsorship deals with events, sports and music properties
U.K. retailer Marks & Spencer demonstrates its leadership in transforming partnerships to create business value
Competing to attract wary consumers, home furnishing stores find multiple benefits in sponsorship
Recent success story illustrates the value of retail partnerships to properties
Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors
Malls and shopping centers make their case to attract share of sponsorship dollars
Jewelers turn to sponsorship to capture attention and spur sales
Bringing sponsorships to life through activations that are authentic, innovative and consumer-driven
Activation best practices shared by sponsors run the gamut from maximizing online potential to incorporating leverage spends in contracts