Office supply retailer leverages A-list celebrity to drive store traffic during the back-to-school shopping season
Teen-centric music tour fills presenting sponsor void with three-year partnership with Journeys
Move over Dr. Dre: Audio products company doubles down on sponsorship to reach a new generation of customers
Dan Griffis, Target vice president of experiential marketing and alliances, discusses the retailer’s evolving sponsorship strategy, how the company is doubling down on NASCAR to achieve key business objectives, and other topics
Sports, outdoor and lifestyle retailer partners with pro sports teams and college athletic programs to support national expansion
Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line
Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns
National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending
Increased competition fuels new activity from national and regional players
Retail chain sponsors Lollapalooza, Bonnaroo and other music fests to position the T-shirt as a medium for self-expression