Dessert craze creates new opportunities for music festivals, sports venues and other properties
Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store
C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners
German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow
Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life
A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show
MiLB partnership helps drive a nearly 15 percent increase in year-over-year dollar sales for upstart potato chip brand
Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage
Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees
Retail is the most active non-endemic category sponsoring rugby, while Coke is the most active non-endemic sponsor