Spending grows nearly 11 percent thanks to the Vegas Golden Knights and new uniform deal with Adidas
League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives
Jersey patch inventory helps drive 31 percent increase in sponsorship revenue
Lessons learned from Bose’s social-first activation strategy
Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018
Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy
Credit union partners with MLS team to build mindshare, acquire new members and demonstrate community roots
Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works
The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty
Whiskey brand focuses on giving consumers the opportunity to experience its iconic distillery in Lynchburg, Tenn.