Best practices on tracking across the three primary sponsorship metrics: visibility, awareness and behavior
Tips and tactics on measuring sponsorship success
Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year
Findings from the 17th Annual Sponsorship Decision-Makers Survey
Results of ESP SR’s 22nd Annual Salary Survey
Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy
Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans
Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category
ESP’s annual ranking of sponsorship’s biggest spenders
Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming