Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season [INFOGRAPHIC]

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

Spending on the NHL and its 30 member clubs continues to grow through new deals in traditional and nontraditional categories. more

 
 

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World Cup Sponsorship Picture [INFOGRAPHIC]
Infographic

World Cup's Sponsorship Picture

FIFA is poised to earn more than $1.6 billion in sponsorship revenue over the four-year period from 2011-2014, with the vast majority of those partnerships focused on the World Cup tournament. more

 
2014 FIFA World Cup Brazil Sponsorship Insights
POV

2014 FIFA World Cup Brazil Sponsorship Insights

As the largest sponsorship stage in terms of global activity, the 2014FIFA World Cup tournament will be the topic of much conversation among marketers. To keep you up to date and ensure you can access all the relevant information and examples in one place, IEG has created a special section on sponsorship.com dedicated to sponsorship and leveraging activity surrounding 2014 FIFA World Cup Brazil. more

 
 

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