Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Healthcare Sponsorship
Whitepaper

Healthcare Sponsorship

IEG’s latest special report examines how changes in the marketplace are impacting partnerships on behalf of health insurers, hospitals, pharmaceutical companies and others. more

 
NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season [INFOGRAPHIC]
Infographic

NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season

Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $477 million in the 2015-2016 season, up 6.7 percent from the previous year, according to IEG research. more

 
Global Motorsports Spending To Total $5.58 Billion In 2016 [INFOGRAPHIC]
Infographic

Global Motorsports Spending To Total $5.58 Billion In 2016

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research. more

 
#IEG2018 | 35th Annual Sponsorship Conference

IEG2019

Join 1,200 top marketers in Chicago April 8-11 and experience the convergence of the industry's most potent ideas & most powerful network. more

 
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