For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.
Infographic
Music Sponsorship 2018: $1.61 Billion
Sponsorship spending on music tours, festivals and venues is expected to total $1.61 billion in 2018, a 4.8 percent increase from 2017, per IEG research. more
Executive Summary
Due to the COVID-19 pandemic, we estimate 38% of the annual U.S. sponsorship value ($10 Billion) will need to be made up. There are 120,000 active sponsorship agreements in limbo while we practice social distancing and more than 5,000 brands are faced with decisions on how to recoup lost value. more
Whitepaper
Telecommunications Category Update
IEG’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more