For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.
Overview
From measurement to training, research to consulting, and annual conferences to seminar series IEG is the leading provider in the sponsorship industry, and has an unparallel understanding of how and why each of the mediums work. more
Sponsorship Consulting
IEG helps sponsors measure their sponsorship ROI and evaluate sponsorship opportunities; and helps properties enhance their value and develop proposals and strategies to increase corporate sponsorship. more
Publications
Including the world’s most prestigious sponsorship conference; the indispensable Sponsorship Report; & webinars offering practical training. more
Sponsorship Research
IEG’s Research Services turns data from thousands of sponsorship strategies, deals and budgets into actionable insights and recommendations for leading sponsors, properties and agencies. more