Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

What It Delivers - ROS: Return On Sponsorship

What It Delivers

IEG’s Return On Sponsorship has developed the industry models for forecasting, valuing and measuring sponsorship. more

 
 How to Use This Book -  ROS: Return On Sponsorship

How to Use

IEG’s Return On Sponsorship is designed to help everyone in sponsorship think through the relevant issues and maximize the likelihood of any measurement effort being a success. more

 
Agency Agreements - IEG Sponsorship Contracts

Agency Agreements

IEG's Agency Agreements streamline the task of securing an agency for representation. more

 
 Sponsorship Agreement - Sponsorship Contract

IEG Sponsorship Contracts

IEG Sponsorship Contracts are sponsorship agreements that account for all of the legal and business issues related specifically to sponsorship. more

 
Sponsorship Agreement

Sponsorship Agreements

IEG’s Sponsorship Agreements range from pro sports leagues to exhibits and tours. more

 
 IEG Sponsorship Sourcebook - Publications

Overview

IEG’s leading Sponsorship Sourcebook is a vital source of sponsorship data you need to help you make a successful sponsorship deal, including thousands of the most active sponsors, properties and agencies in the world of sponsorship. more

 
Sample Pages - ROS: Return on Sponsorship

Sample Pages

Download a sample page from the Return on Sponsorship Book. more

 
Trademark Agreements

Trademark Documents

IEG’s Trademark Agreements are easy-to-use forms that cover trademark licensing and registration. more

 
Ancillary Agreements

Ancillary Agreements

IEG’s Ancillary Agreements are contracts with products and service vendors, covering promoters to venues to publishers and more. more

 
Endorsement Agreements

Endorsement Agreements

IEG’s Endorsement Agreements cover the terms for celebrity endorsements and services. more

 
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