Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Sponsorship Resources

Resources

Through IEG's Resource Center, we are pleased to provide some of our insights into how sponsorship works, in addition to the latest sponsorship spending statistics, industry salary data and other information useful for both newcomers to the field and veteran professionals. more

 
Expert Witness Services - Valuation Services

Expert Witness

IEG provides expert witness testimony in cases arising out of sponsorship relationships and contracts. more

 
IEG Association Marketing Strategies - IEG Forum Archives - IEG Forum

IEG Association Marketing Strategies

This one-of-a-kind forum features the best and brightest sponsors and properties, sharing their experience and insights to benefit each other and our industry. more

 
IEG Sponsorship Monitor - IEG Forum Archives - IEG Forum

IEG Sponsorship Monitor

This one-of-a-kind forum features the best and brightest sponsors and properties, sharing their experience and insights to benefit each other and our industry. more

 
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