For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.


Sponsorship Deals Database - Sponsorship Intelligence Database


IEG’s Sponsorship Intelligence Database contains detailed information on more than 30,000 sponsorship deals from every major sponsor, brand and property in North America. more

Sponsorship News

News & Information

Fresh information is crucial to decision-making and priority setting. Rely on us to stay current on new partnerships, activations and more. more

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