Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Sponsorship Infographics
Infographic

Resumption vs Reinvention

After months on pause due to COVID-19, live sports and entertainment events are making a gradual comeback, albeit under limited and challenging circumstances. While resumption is an important step, reconciliation and reinvention will be essential to achieve sponsorship industry recovery. more

 
Outlook 2020

Outlook 2020

Never before has the sponsorship industry faced a more serious challenge with sports and entertainment events and venues shut down indefinitely. There is no template to follow moving forward. As a leader in sponsorship intelligence, IEG recently surveyed the industry to understand the perceptions of decision makers for context and guidance on how to move forward when the COVID-19 pandemic ends. Find out what industry decision makers are saying below more

 
IEG Outlook 2020: Forecasting the Future of the Sponsorship Industry
Infographic

IEG Outlook 2020: Forecasting the Future of the Sponsorship Industry

As the leader in sponsorship intelligence, IEG surveyed industry decision makers who are responsible for buying or selling sponsorship to understand perceptions about spending, value reconciliation, partnerships and future challenges due to the COVID-19 pandemic. more

 
IEG World 2020

IEG World 2020 Conference canceled due to COVID-19 Pandemic

In accordance with the Centers for Disease Control we must cancel the IEGWorld 2020 conference scheduled for April 27-29 in Chicago. more

 
Sponsorship Infographics
Infographic

NFL Sponsorship Revenue Exceeds $1.47 Billion during 2019-20 Season

Total sponsorship spending on the National Football League and its 32 teams exceeded $1.47 Billion in the 2019-20 season with nearly 1,500 existing partnerships and more than 350 new deals signed, according to sponsorship authority IEG. more

 
Banking and Softdrink giants dominate Zoo & Aquarium Sponsorship
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Banking and Softdrink giants dominate Zoo & Aquarium Sponsorship

Soft drink giants Coca-Cola and Pepsi continue to be the top brands sponsoring zoos and aquariums in the United States. Among the 44 properties in IEG’s data set. more

 
Infographic

Who Does What: Insurance (2018)

Sponsorship revenue for the NBA and its 30 teams grew by 8.0% for the 2018-19 season, with total revenue eclipsing $1.2B. The league continues to capitalize off its jersey patch sponsorship opportunity. more

 

Sponsorship Spending on the NHL Grows 6.6% for the 2018-19 Season, Totaling More Than $597M

Sponsorship revenue continues to grow exponentially for the NHL and its 31 teams. Spending was up 6.6% to $597M for the 2018-19 season. more

 

NBA Sponsorship Revenue Grows by 8.0% for 2018-19 Season, Breaking $1.2B in Total Revenue

Sponsorship revenue for the NBA and its 30 teams grew by 8.0% for the 2018-19 season, with total revenue eclipsing $1.2B. The league continues to capitalize off its jersey patch sponsorship opportunity. more

 

North America’s decade of sport: 2026 World Cup, LA 2028 and the path to commercial success

The impending arrival of the planet’s two largest mega-events will put North America back at the centre of the sporting universe over the coming decade. more

 
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