For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.
Outlook 2020
Never before has the sponsorship industry faced a more serious challenge with sports and entertainment events and venues shut down indefinitely. There is no template to follow moving forward. As a leader in sponsorship intelligence, IEG recently surveyed the industry to understand the perceptions of decision makers for context and guidance on how to move forward when the COVID-19 pandemic ends. Find out what industry decision makers are saying below more
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Who Does What: Insurance (2018)
Sponsorship revenue for the NBA and its 30 teams grew by 8.0% for the 2018-19 season, with total revenue eclipsing $1.2B. The league continues to capitalize off its jersey patch sponsorship opportunity. more
Infographic
Esports Sector Update 2018
Download our just-published infographic on sponsorship activity in the esports industry and get a glimpse into the most active brands and categories. more