Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

IEG World 2020 Conference canceled due to COVID-19 Pandemic

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NFL Sponsorship Revenue Exceeds $1.47 Billion during 2019-20 Season

Total sponsorship spending on the National Football League and its 32 teams exceeded $1.47 Billion in the 2019-20 season with nearly 1,500 existing partnerships and more than 350 new deals signed, according to sponsorship authority IEG. more

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Banking and Softdrink giants dominate Zoo & Aquarium Sponsorship

Soft drink giants Coca-Cola and Pepsi continue to be the top brands sponsoring zoos and aquariums in the United States. Among the 44 properties in IEG’s data set. more

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Who Does What: Insurance (2018)

Sponsorship revenue for the NBA and its 30 teams grew by 8.0% for the 2018-19 season, with total revenue eclipsing $1.2B. The league continues to capitalize off its jersey patch sponsorship opportunity. more

Sponsorship Spending on the NHL Grows 6.6% for the 2018-19 Season, Totaling More Than $597M

Sponsorship revenue continues to grow exponentially for the NHL and its 31 teams. Spending was up 6.6% to $597M for the 2018-19 season. more

NBA Sponsorship Revenue Grows by 8.0% for 2018-19 Season, Breaking $1.2B in Total Revenue

North America’s decade of sport: 2026 World Cup, LA 2028 and the path to commercial success

The impending arrival of the planet’s two largest mega-events will put North America back at the centre of the sporting universe over the coming decade. more

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Esports Sector Update 2018

Download our just-published infographic on sponsorship activity in the esports industry and get a glimpse into the most active brands and categories. more

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NFL Sponsorship Revenues reach $1.39 Billion for 2018-19 Season

Estimated sponsorship spending on the National Football league and its 32 teams rose 5.1% to $1.39 billion in the 2018-19 season, according to IEG research. more

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Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.

Anheuser-Busch InBev dethroned PepsiCo. as the top sponsorship spender in the United States in 2017. Pepsi has held the top position in IEG’s Top Sponsors Report since 2008. more

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