For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.
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Resumption vs Reinvention
After months on pause due to COVID-19, live sports and entertainment events are
making a gradual comeback, albeit under limited and challenging circumstances.
While resumption is an important step, reconciliation and reinvention will be essential to achieve sponsorship industry recovery. more
Outlook 2020
Never before has the sponsorship industry faced a more serious challenge with sports and entertainment events and venues shut down indefinitely. There is no template to follow moving forward. As a leader in sponsorship intelligence, IEG recently surveyed the industry to understand the perceptions of decision makers for context and guidance on how to move forward when the COVID-19 pandemic ends. Find out what industry decision makers are saying below more
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Who Does What: Insurance (2018)
Sponsorship revenue for the NBA and its 30 teams grew by 8.0% for the 2018-19 season, with total revenue eclipsing $1.2B. The league continues to capitalize off its jersey patch sponsorship opportunity. more