Global spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801 million in 2016, up 4.2 percent from 2015, according to IEG research.

The increase trails the projected 4.7 percent increase in overall global sponsorship spending, largely due to a mixed bag of activity at the world’s major tennis organizations.

On a positive note, the ATP has secured a handful of major deals over the past year including its largest-ever partnership: a five-year, estimated $10 million per-year deal with Emirates. The sponsorship confers status as official airline and premier partner of the ATP World Tour.  

Emirates replaces Corona as the ATP World Tour’s premier partner.

Other new ATP partners include Peugeot, Infosys and LeSports.

The past year also has been good for the International Tennis Federation. The governing body and organizer of the Davis Cup, Fed Cup and other annual competitions has renewed all of its major partners (BNP Paribas, Rolex and Adecco) and secured a new partnership with Betway. The deals represent $80 million in renewals and $9 million in new revenue.

The WTA has not been as successful. Pressured by lackluster TV viewership and on-court action, the women’s tennis organization has not secured any significant new partners over the past year.

MOST ACTIVE COMPANIES IN TENNIS
MOST ACTIVE COMPANIES IN TENNIS
Sixty-six percent of properties with a sponsor in the airline category report a partnership with Emirates.

MOST ACTIVE CATEGORIES IN TENNIS
MOST ACTIVE CATEGORIES IN TENNIS
Seventy-one percent of properties report a partnership with a bank and/or credit card company.

WORLDWIDE TENNIS SPONSORSHIP SPENDING
WORLDWIDE TENNIS SPONSORSHIP SPENDING
*Projection