As demonstrated by Soho House Group’s new partnership with BMW AG, rightsholders should target companies that have a history sponsoring similar types of properties or programming.

The thinking is simple: fish where the fish are. Companies may be more likely to consider new opportunities with properties that help support existing marketing platforms than those with whom they have limited experience.

Below, IEG SR breaks down the top five auto manufacturers in the arts, causes, festivals and sports.

 

MOST ACTIVE SPONSORS OF THE ARTS
MOST ACTIVE SPONSORS OF THE ARTS

MOST ACTIVE SPONSORS OF CAUSES
MOST ACTIVE SPONSORS OF CAUSES

MOST ACTIVE SPONSORS OF FESTIVALS
MOST ACTIVE SPONSORS OF FESTIVALS

MOST ACTIVE SPONSORS OF SPORTS
MOST ACTIVE SPONSORS OF SPORTS