With deals emanating from high-end fashion houses to mass-market uniform manufacturers, apparel companies are expanding their presence on the sponsorship scene.

Recent deals span pro sports teams (Lanvin and Arsenal FC) to motorsports (5.11 Tactical and NASCAR) and local events (Tommy Bahama and the Chicago Park District).

Apparel companies use sponsorship to accomplish three primary objectives: support brand positioning, gain platforms for retail promotions and create licensed merchandise.

Below, IEG SR highlights the most active apparel companies and where they spend money.

The Most Active Sports Apparel Companies

The Most Active Sports Apparel Companies
Figures represent the percentage of properties with a sponsor in the sports apparel category reporting sponsorship from each company.

Where Sports Apparel Companies Spend Money

Where Sports Apparel Companies Spend Money

The Most Active Apparel Companies

The Most Active Apparel Companies
Figures represent the percentage of properties with a sponsor in the apparel category reporting sponsorship from each company.

Where Apparel Companies Spend Money
Where Apparel Companies Spend Money