NBA league marketing partners are using a mix of digital content, retail promotions, exclusive merchandise and other marketing initiatives to capitalize on the excitement around the 2018 NBA Playoffs and Finals.Below, a rundown of sponsor activations on behalf of new (YouTube, etc.) and existing NBA league partners.2K 2K will announce the cover athlete of NBA 2K19, 20th Anniversary Edition, during the NBA Finals presented by YouTube TVAnheuser-Busch Budweiser is sponsoring the first-ev...