In his presentation “Property Whisperer: How to Become a Better Partner” at IEG 2018, Dan Frystak, CDW senior manager of brand and sponsorship, shed light on what to do and what not to do when selling sponsorship.In edited excerpts below, Frystak shares tips on how properties can differentiate themselves in the marketplace, increase the chance of getting a second meeting, and what to avoid when pitching potential partners.Research your prospect’s business and sponsorship histor...