Anheuser-Busch InBev this month launched a new pay-for-performance sponsorship model that will have a significant impact on every property in the beverage giant’s extensive sports and entertainment portfolio.Nick Kelly, A-B InBev head of U.S. sports marketing, explained the thinking behind the strategy in his presentation “Sponsorship Evaluation and Building a Sustainable Strategy” at IEG 2018.Below are edited excerpts from the presentation.My job is to lead consumer connection...