As sports fans settle in to watch the NCAA Division I Men’s Basketball Tournament, companies are hoping to score a major marketing assist from their involvement in college sports.Sponsorship spending on college athletic departments, conferences, bowl games and related properties is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over the previous season, according to ESP projections.The increase exceeds the 3.2 percent increase from 2017 to 2018 and is on pa...