Quick-service restaurants overtook insurance as the most active category sponsoring the NFL in the 2017-2018 season, according to ESP research.QSRs were 2.8 times more likely to sponsor the NFL than the average of all sponsors. Autos and medical tie as the second most active category (2.5) with consumer electronics in third (2.4).Insurance—the most active category in the 2016-2017 season—dropped three slots to become the fourth most active sponsor.While QSRs are the most active categ...