What trends are sponsorship execs watching in 2018?ESP SR posed that question to sponsorship decision-makers at three companies in the beverage industry: AB InBev, The Coca-Cola Co. and Pernod Ricard.While their answers all varied, they did share one common theme: the ongoing fragmentation of sports media rights, growing consumer adoption of digital media, and increased activity by e-commerce and digital companies.Below are edited excerpts from their responses.Eelco van der Noll, head of experie...