Looking to separate itself from other tire manufacturers using sports marketing, Yokohama Tire Corp. has replaced deals with professional sports teams in favor of properties where it is the only tire brand.That includes endurance sports, action sports and youth soccer.The North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co. this year has signed new partnerships with Spartan Race, Nitro Circus and US Youth Soccer.“We are trying to find spaces that are...