Rick Ware Racing has launched a new sponsorship sales strategy, with colleges and universities playing a starring role.RWR, which this year returned to the Monster Energy NASCAR Cup Series as an “open, non-chartered team,” is offering university athletic departments primary status of the No. 51 car at no cost.The team plans to sell against the inventory to secure cash deals with school alumni, supporters and their businesses.RWR has thus far announced partnerships with two schools in the 2017 se...