Sponsorship executives from a range of categories shared sponsorship success stories at IEG 2017.Below, success stories from The Dow Chemical Co., ING and Toyota North America.Rick Penn, director, global sales and sports partnerships, The Dow Chemical Co.The Dow Chemical Co. has successfully leveraged sponsorship to launch new brands and gain new customers.Case in point: The chemical giant in 2016 used its title sponsorship of the No. 3 Richard Childress Racing Monster Energy NASCAR Cup Series t...