Looking to engage directors, actors and other creatives, PepsiCo has partnered with the Sundance Film Festival on behalf of Creators League, the beverage giant’s in-house global content production arm.Taking a page out of Red Bull’s marketing playbook, PepsiCo launched the Creators League in 2016 with a state-of-the-art production studio in New York City. The studio is tasked with creating both branded and brand-agnostic content spanning long- and short-form scripted series and films...