After creating the super-premium vodka category roughly 20 years ago, Grey Goose has long used sponsorship to bring its brand to life.The brand engages consumers through unique, one-of-a-kind experiences at top-shelf sports and entertainment events ranging from the Kentucky Derby and PGA Tour to the US Open and Melbourne International Film Festival.Grey Goose uses the partnerships to support its “Fly Beyond” brand positioning of innovation and imagination.IEG SR spoke with Tom Swift,...