Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research.Personal care maintains its status as the most active category sponsoring awards shows. Personal care companies are 2.1 times more likely to sponsor the shows than the average of all sponsors.L’OrĂ©al replaces Procter & Gamble as the most active sponsor. Twenty-seven percent of proper...