Since partnering with the Lotus F1 Team in 2012, Microsoft Corp. has added some of the world’s largest and most revered sports properties to its sponsorship portfolio including NASCAR, the NCAA, Real Madrid C.F., the National Football League and, most recently, the PGA Tour.The goal of the campaign: showcase how its technology improves business productivity and enhances the fan experience.Similar to how SAP and other technology companies use sponsorship, Microsoft looks to achieve that obj...