Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million in the 2014-2015 season, up 8.9 percent from the previous year, according to IEG research.Anheuser-Busch is the most active sponsor of the NBA. Eighty-one percent of properties with a sponsor in the malt beverage category report a partnership with the company.Insurance overtook autos to become the most active category sponsoring the NBA. Insurance companies are five times more likely to sponsor pro...